Meet Sam & Lydia. The real people behind The Movement. In this day and age, we feel the need to tell you that we are actually real human beings, not robots, not AI!
“Growing is not always about becoming bigger. Growing is also about having clarity on who you want to become and having the courage to pursue it.
Our journey actually started in 2016. We were just kids then. Now we have white hair to prove that we have aged. To be honest, it feels like a new one pops out every other week!
Anyway, we started Mustard Seed Podiatry in 2016. Our vision back then was to provide high quality podiatry services in an attempt to change the way people look at podiatry. We also wanted to extend our reach to the younger population where the preventative work could done. Throughout the years, we tried many new things, and by new, we meant things that would seem radical to most people in the podiatry world. Some worked, some didn’t. It was all part of the many lessons we learned.
The business had seen a lot of growth, which we are very thankful for. After having run the business for close to 8 years, we found ourselves asking where it was headed towards. It wasn’t before long that we realised we, as individuals, had outgrown this business we created ourselves.
The 2023 us wants to challenge what people think of podiatry once again. When people think of podiatry, they think feet – anything and everything related to the feet. So, from nail and skin problems to plantar fasciitis and ankle sprain, there are countless things under the umbrella of podiatry. That’s where the issue is for us – when you can’t precisely tell someone what it is that you do, the power of what you do fades away.
Does podiatry need to be everything, or can it just be ONE thing? Our hearts have always been on preventative care. What would that ONE thing be? The answer was simple, but the decision was hard. Podiatry, but make it dedicated to custom orthotics ONLY. But, it’s more than JUST custom orthotics. It’s orthotics that are slim enough to fit into your everyday shoes AND are comfortable right from the start. Bulky and uncomfortable are the two main pain points a lot of people have with orthotics. We are here to change that.
In fact, orthotics are the most effortless way to look after your feet for years to come. You put on your shoes on auto-pilot everyday. With orthotics fitted into your daily shoes, you put on your shoes and off you go – preventative care all done. No effort at all. It truly is a perfect solution for busy people. You don’t need to remember to do it, you don’t need to take extra time for it, you don’t need to put in extra effort. All the work is done at the start, and you are all set.
Initially, we looked at this whole thing as ‘re-branding’. Now, we can tell you that it is way more than re-branding. It’s a re-start, starting from the ground up again. It’s exciting and nerve-wrecking all at the same time. We know more than what we did now, but there’s still so much to learn. Is it scary? You bet! We’d be lying if we said we were not nervous about jumping into this at all. But, overall, we are more excited than nervous, so it’s all good!
To our past customers, thank you from the bottom of our hearts for making Mustard Seed a legacy we will treasure for years to come. To our future customers, we look forward to the opportunity to writing this new chapter with you.”
Sam & Lydia